The Portuguese archipelago of Madeira has secured the title of the world’s top trending destination for 2026, according to TripAdvisor’s annual Travelers’ Choice Awards. Based on millions of verified traveler reviews collected over the past 12 months, the rankings spotlight destinations generating heightened global interest. Often dubbed the “Hawaii of Europe,” Madeira draws visitors with its volcanic landscapes, year-round mild climate, and strong appeal for outdoor travel, all while remaining less crowded than many of its European counterparts. Located off the northwest coast of Africa, the island continues to gain international attention without tipping into mass tourism.

Competing With Global Destinations

The TripAdvisor rankings ranked Tbilisi, Georgia, second, describing it as an “electrifying” city experiencing a cultural renaissance. Tbilisi boasts new spaces, such as the Art Foundation Anagi, and the expansion of the Shalva Amiranashvili Museum of Fine Arts. Chicago secured third position, with TripAdvisor highlighting several major developments set to attract visitors in 2026.

The Windy City’s 2026 highlights include the opening of the Barack Obama Presidential Center, a Pokémon exhibition at the Field Museum, and celebrations marking Route 66’s centennial. Other destinations in the global top trending list include Quy Nhon (Vietnam), Abu Dhabi (UAE), and Recife (Brazil), each recognized for its unique offerings and growing appeal to international travelers.

What Makes Madeira Europe’s Hawaii

The comparison between Madeira and Hawaii extends beyond superficial similarities. Both destinations feature dramatic volcanic landscapes that provide stunning backdrops for outdoor adventures. Madeira has established itself as “an outdoor adventurer’s paradise with its precipitous volcanic trails, whale watching expeditions, and giant surf.” The island also offers memorable experiences, such as its famously challenging airport runway, built on pillars over the ocean, which requires specially trained pilots.

Watching planes land has become one of the island’s popular attractions. And, while maintaining its distinct Portuguese heritage, Madeira offers travelers seeking European destinations with tropical characteristics an appealing alternative. The island combines beautiful architecture, outdoor activities, and relatively uncrowded beaches and trails compared to more established tourist hotspots.

  1. Madeira, Portugal
  2. Tbilisi, Georgia
  3. Chicago, Illinois, USA
  4. Quy Nhon, Vietnam
  5. Puerto Escondido, Mexico
  6. Milan, Italy
  7. Glasgow, UK
  8. Abu Dhabi, UAE
  9. Recife, Brazil
  10. San Carlos de Bariloche, Argentina
Europe, Portugal, Trending